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As a real estate investor, your business is small potatoes right now and you don’t even know it. The world is larger than you could have imagined, but you lack the experience to expand in the current technological world. Luckily, we are here to help guide you to a path of extensive expansion.
If you are going to grow your real estate business in today’s world, you need an online presence. This does not simply mean that you need a website and a lead capture form. The days of simply having a website are so 90’s. Today, social media is where businesses either dominate or get dominated.
To build a successful online presence, you need to establish your brand on various social networks – never limiting yourself to just one. At the same time, some social websites have many features that should be fully exploited for maximum exposure. An example would be Facebook, where you have the opportunity to create a company page for official communications and engagement, a personal profile for networking with others, and groups to organize a network of people who are like-minded. In LinkedIn, you can have a professional profile while also networking in various groups. You can post your jobs and secure new talent. The possibilities are endless, if only you participated.
Using social media properly is most important however. Just having a presence is nothing unless you know what to do with it. There are certain rules that are accepted by the majority in social media that you should never break. For instance, you will find promotional groups where you advertise. Some people decide that it’s a good idea to spam their ads in the comments of other peoples ads. That is a social media “no-no”, and will only agitate the other individual. This is one of the many rules one must become familiar with when building their social media reputation.
Key to getting started is persistence. Create relevant content for your entire base, and be consistent about it. Growing a social media presence is a daily task, and one that can be daunting. It can be tough to constantly come up with original content, come up with a formula for dripping advertisements within a good ratio of free content, and interact with the masses. If you can get past that intimidating prospect, you can build up your company as something to be reckoned with.
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